Annual Report

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Mario X. Sierra | Board Chairman

Mario X. Sierra

This year has been a time of change and growth for the Chicano Federation. Our employees are resilient — please join me to recognize their hard work and dedication as they continue to provide the best service for our clients. Although they are diverse in nationality and age, the families and individuals we serve have two things in common: the need for opportunities and support to improve their lives.
One of the most important jobs identified in the Chicano Federation’s by-laws is the responsibility of the board to hire a CEO. We are in process of selecting a new CEO to lead our organization and to continue to provide our community with vital social services and programs. We plan to announce the new CEO in January 2019.
The Chicano Federation celebrates 50 years of service to San Diego County in 2019. Please join us as we honor our heritage and pave the way into the future. We are energized to build on the foundation in which our organization was established.
Thank you for your commitment to the Chicano Federation. Together, we will continue to make a difference in our communities and support our neighbors in need.

Mario X. Sierra
Board Chair

Nancy Maldonado | COO

Nancy Maldonado

This has been an exciting year for Chicano Federation. We’ve come through a year that was filled with both challenges and victories and through it all we remain steadfast in our desire to improve the quality of the programs and services we offer and continue to find ways to better serve the individuals and families that turn to us for assistance.
Forty nine years of serving our community is an achievement that we are particularly proud of – we are grateful to be here and even more so to have done it on the back of our consistent strong values of serving and empowering others.
Chicano Federation could not have had another successful year without our loyal and passionate supporters, donors, volunteers, staff, and our incredible board of directors. Thank you to each of you for continuing to believe in us and the work that we do.
As I look ahead to 2019, I am excited to celebrate the achievements of the past fifty years and the remarkable people who have contributed to Chicano Federation’s success and I look forward to helping build the foundation of what the next fifty years will bring for this amazing organization.

Nancy Maldonado
Chief Operating Officer / Interim Chief Executive Officer

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Our Success Stories

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CA Chicano Federation Overview

Total number of people served in the 2017 - 2018 Fiscal Year


Nutrition Program


7,000 children served

Chicano Federation contracts with childcare providers and reimburses them for serving nutritious meals to children in their licensed day care homes in order to improve the health and eating habits of children ages 0-13. More than 7,000 children are served healthy meals every day through our network of 850 + license daycare homes in San Diego, Orange County and Riverside County.

Home Based Program


60 Families Served

Chicano Federation’s Home-Based Early Head Start Program provides parent education services for low-income families with children ages birth to five and connects children and parents with community resources through a home-based child development and social services program.

Infant & Toddler Program


339 Children Served

The ITP program provides infants and toddlers (0-3 years) with age and developmentally appropriate activities that foster physical, cognitive, social and emotional development. Our contracted Family Child Care Home Providers implement an education program component that is developmentally, culturally and linguistically appropriate for the families we serve. Our staff provide trainings and workshops to enhance Provider’s knowledge in child development, education, and other topics that will equip them to provide high quality services.

Preschool Program


72 Families Served

Preschoolers are provided with developmentally and age appropriate activities to foster physical, cognitive, social and emotional development. Staff implement an education program that is developmentally, culturally and linguistically appropriate for the families served. Chicano Federation’s child development services are an integral part of the community.

Housing Program


664 people serveD

Chicano Federation’s Affordable Housing Program provides and manages well-maintained, affordable housing for low-moderate income individuals and families.

We have over three hundred units of affordable housing at nine apartment buildings in Barrio Logan, City Heights, and South Park neighborhoods of San Diego.

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We exist to serve our community!



2018 By The Numbers


2018 Revenues

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2018 Expenses

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Thank You to Our Donors

Chicano Federation could not have had another successful year without our loyal and passionate supporters and donors. Thank you for continuing to believe in us and the work that we do.

List of corporate donors that contributed $5,000 or more. Period: July 1, 2017 to June 30, 2018


Our Board & Leadership Team

NANCY MALDONADO, Chief operating officer

Nancy Maldonado is a community advocate with deep knowledge about health and wellness, Nancy has dedicated her career to improving health outcomes for youth and underserved communities and is recognized for designing, and leading the strategic development of community based programs and interventions.

Nancy holds a Master's degree in Exercise Physiology and a bachelor's degree in Kinesiology. She formally owned and operated her own business where she developed and implemented corporate wellness programs. Prior to joining Chicano Federation, Nancy served as the Director of Community Health for the American Heart Association and American Stroke Association.

Veronica Gomez, Human Resources manager

With a Bachelor's degree in Hotel Management and International Business, Veronica’s focus is on Human Resources practices and training. She has also taught Business and Human Resources courses at local vocational schools. The opportunity to teach has given her the ability to work with a diverse group of students and successfully lead them in their journey to better themselves.

Veronica believes in equality for all and is involved with other organizations that advocate for equal rights regardless of race, ethnicity, and sexual orientation.


Rosa Ortiz came to the Chicano Federation in 1991 assisting fellow employees who worked in the Social Services department. In 1995, Rosa became the manager of the Child Care Nutrition Program. 

The program began with only four homes and has grown to more than 850 licensed homes and a $7 million budget. Rosa's passion is helping others. She finds fulfillment in seeing people become self-sufficient and improving their quality of life. 

MONICA SAMANO, Infant & toddler Program AND PRESCHOOL manager

Monica Samano joined the Federation in 2013. She is currently the Program Manager for the Infant and Toddler Program and the Barrio Logan Child Development Center. In her role, Monica is responsible for providing a high quality experience for children and their families in both programs.

Monica's passion is early childhood education and she has more than 21 years of experience. She holds a Bachelor's and Master's Degree with a teaching specialization in early childhood education. She also has a Behavior Specialist Certificate and a Program Director Credential.

VERONICA RUIZ, housing program manager

Veronica Ruiz joined the Federation in March 2002 as a Resident Manager and moved her way up to her current position as Senior Property Manager. Miss Ruiz' holds several accreditations from the San Diego Apartment Association and is pursuing her real state license.

Her background and experience in managing and implementing tenant and landlord regulations prepared her for her current position where she oversees nine properties with a team of eight resident managers.

She is inspired by the organization goals and is passionate about helping families and individuals find a comfortable and safe place to call home.

Joann rodriguez, home based program manager

Joann Rodriguez joined the Chicano Federation in 2006 as a receptionist for Barrio Logan Child Development Center. Since then Joann has held a number of different positions with the organization, most recently becoming the Head Start Home Based Program Manager.

Our Board of Directors

MARIO SIERRA  Board Chair -  City of San Diego


Board Chair - City of San Diego

DELIA TALAMANTEZ  Secretary -  UCSD (Retired)


Secretary - UCSD (Retired)



Treasurer - SDG&E

JOSE CANO, RN, MSN  Vice-Chair -  CA Department of Public Health (Retired)


Vice-Chair - CA Department of Public Health (Retired)


Our Board Members

FERNANDO PONCE   Primary Funding


Primary Funding

MIMI MCLENNAN   Comerica Bank


Comerica Bank

JAVIER METOYER   Silvergate Bank


Silvergate Bank

ROBERT VILLARREAL   CDC Small Business Finance Corp.


CDC Small Business Finance Corp.

GUADALUPE CORONA   Southwestern Community College


Southwestern Community College

MINERVA GARCIA   Coldwell Banker West


Coldwell Banker West

DR. TED MARTINEZ, JR.   Community College President (Retired)


Community College President (Retired)

HENRY MURPHY, JR.   Sycuan Band of the Kumeyaay Nation


Sycuan Band of the Kumeyaay Nation



Wells Fargo

TOMAS VALLES  Bank of America


Bank of America