Southwest Airlines Named Official Airline of Chicano Federation of San Diego County

SAN DIEGO – JAN. 25, 2019 – The Chicano Federation of San Diego County, a local nonprofit organization dedicated to providing empowering opportunities for the region’s diverse community, announces Southwest Airlines has been named the official airline partner of the organization.


“Southwest Airlines is truly dedicated to putting people first and empowering communities to thrive,” says Nancy Maldonado, CEO, Chicano Federation of San Diego County. “We look forward to our continued collaboration with Southwest Airlines to help the thousands of children and families we serve realize their potential and break the cycle of poverty.”


Southwest Airlines is a proud sponsor of the Chicano Federation’s 50th Anniversary Ball

The Chicano Federation will host its 50th Anniversary Ball on Saturday, May 11, 2019 at 5 p.m. at the historic US Grant Hotel in Downtown San Diego. The celebration is made possible by the generous support of Southwest Airlines, the Sycuan Band of the Kumeyaay Nation and other local businesses and individuals. The event is the agency’s largest fundraiser of the year and organizers aim to raise $250,000 to support the Chicano Federation in meeting the community’s ever increasing needs for quality child development programs, affordable housing, and additional programs and services for families in San Diego County.


“At Southwest Airlines, we believe community is more than a place – it’s the heart of what brings us together,” says Lidia S. Martinez, manager of community affairs and grassroots at Southwest Airlines. “For a long time we’ve admired the impact the Chicano Federation makes by serving the most vulnerable members of the San Diego community. We are proud to partner with them as their official airline, and presenting sponsor for their 50th Anniversary Ball.”



The Chicano Federation was established in 1969 to provide a variety of comprehensive, neighborhood-based services to underserved youth, families and seniors across San Diego County. In its early years, the Chicano Federation was led by a tireless group of advocates dedicated to seeing advances in civil rights and civic participation. Today, those strong roots empower the Chicano Federation to serve diverse populations throughout San Diego County with programs that help low-income children and families access vital and often life-changing services and obtain affordable housing. The nonprofit serves more than 8,000 individuals on an annual basis. For more information, please visit or call (619) 285-5600. Connect with us on FacebookTwitter and Instagram.


In its 48th year of service, Dallas-based Southwest Airlines Co. (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 58,000 Employees to a Customer base topping 120 million passengers annually. Southwest became the nation's largest domestic air carrier in 2003 and maintains that ranking based on the U.S. Department of Transportation's most recent reporting of domestic originating passengers boarded. In peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 99 destinations in the United States and 10 additional countries. Southwest has announced its intention to serve Hawaii, subject to requisite governmental approvals.


Southwest coined Transfarency® to describe its purposed philosophy of treating Customers honestly and fairly, and low fares actually staying low. Southwest is the only major U.S. airline to offer bags fly free® to everyone (first and second checked pieces of luggage, size and weight limits apply, some carriers offer free checked bags on select routes or in qualified circumstances), and there are no change fees, though fare differences might apply.


Book Southwest Airlines' low fares online at Southwest Airlines or by phone at 800-I-FLY-SWA.

Amanda Rogers